Buy It Now (2024)

First Air Date: 2024-10-30
Last Air Date: 2024-12-11
Total Seasons: 1
Total Episodes: 13
Network: Prime Video, Amazon Freevee

JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.