Generation Like (2014)

Are kids using social media or is social media using kids?

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

• Release Date: 2014-02-18
• Runtime: 0h 54min
• Directors: Frank Koughan, Douglas Rushkoff.