The vaudeville act of Harriet and Queenie Mahoney comes to Broadway, where their friend Eddie Kerns needs them for his number in one of Francis Zanfield's shows. When Eddie meets Queenie, he soon falls in love with her—but she is already being courted by Jock Warriner, a member of New York high society. Queenie eventually recognizes that, to Jock, she is nothing more than a toy, and that Eddie is in love with her.
Lulu is a young woman so beautiful and alluring that few can resist her siren charms. The men drawn into her web include respectable newspaper publisher Dr. Ludwig Schön, his musical producer son Alwa, circus performer Rodrigo Quast, and seedy old Schigolch. When Lulu's charms inevitably lead to tragedy, the downward spiral encompasses them all.
Tasia (Dolores del Río), a beautiful dancer lower class of Russia, falls heir to the throne Prince, Grand Duke Eugene (Charles Farrell), but only admired from a distance. At the outbreak of the Russian Revolution, the Duke falls in captivity and this allows Tasia be near him.
So This is Love? was another early Frank Capra production for fledgling Columbia Pictures. The hero, dress designer Jerry McGuire (William Collier Jr.), is tired of being considered a wimp. After business hours, Jerry secretly takes boxing lessons, enabling him to knock the stuffings out of his burly rival Spike Mullins (Johnnie Walker). Jerry's newfound pugilistic skills wins him the affections of store clerk Hilda Jensen (Shirley Mason), who's just car-razy about "cave men." Filmed in a fast three weeks, So This is Love? was completed before Frank Capra's Matinee Idol but released afterward. Leading lady Shirley Mason was the sister of Viola Dana, who starred in Capra's initial Columbia effort, That Certain Thing.
In Imperial Russia, Anna Karenina falls in love with the dashing military officer Count Vronsky and abandons her husband and child to become his mistress.
Two young men, one rich, one middle class, both in love with the same woman, become US Air Corps fighter pilots and, eventually, heroic flying aces during World War I. Devoted best friends, their mutual love of the girl eventually threatens their bond. Meanwhile, a hometown girl who's the lovestruck lifelong next door neighbor of one of them pines away.
When lifelong best friends Leo and Ulrich return home after completing their military training, Leo meets the stunning Felicitas at a railway station and is mesmerized by her beauty. A scandal follows, for which Leo is sent away. Returning home three years later, he discovers that much has changed.