Alby (Nanaiah) works in a Nissan showroom. His wife, Ann (Murali), works as an RJ. Alby's old sweetheart, Nimmy (Sivadas) enters his life when she is deserted by her husband, Vishnu (Kailash), after he suspects her of an affair. Alby is forced to take her to a homestay, where they share a room together. The story takes a sudden turn when Nimmy is found dead. Alby tries to move on with his life until he is disturbed by a call from a stranger at 10:30 AM local time.
Aduthathu shows 10 people being taken to an uninhabited island for a TV reality show. The survivor gets to walk away with a huge cash award. The 10 are on the island and events unfold.